The Five Canons of Rhetoric

A concept of communication that I found very interesting from chapter one was the “the five canons of rhetoric” found on page 6. According to this, communication was divided into five parts; Invention, which is the need to find arguments, points and information regarding the topic you want to speak about so your audience could understand you and your point; Style, was a part that I found mostly interesting because the book states that one needed to not only chose the words and arrangement of said words carefully, but also whether one wants to persuade, teach, or etc; Arrangement basically means that the communication brought forth needs to be organized in the best manner in order for the audience to understand and in order for your argument to build; Memory was the importance that a message was kept in the mind of the audience as well as the orator being able to memorize the speech; and lastly, delivery which was the way the speech was given like voice, natural ability, gestures and etc. I found this extremely interesting because many people have difficulty giving speeches as well as shy away from them because of fear. This concept details exactly what is needed in order to be a successful orator, as well as marks the impact on certain points of speech in general.